Ideation of key words / fragments
Chinese brand name and slogan
Bi-lingual brand name development
Semantic/phonetic net
Messaging resonance testing
Chinese brand slogan in use

Brand Name and Slogan Development

The name is a key asset for every brand. It communicates without any visual companion and can serve as the entry point of interest. Chinese naming presents many unique options to convey meaning and style that go beyond a simple transliteration of an alphabetic name.

Typical activities

  • Competitive field brand name audit
  • Semantic and associative exploration
  • Resonance testing
  • Trademark risk assessment support

Related projects

Too close to the sun

Naming a pioneering supersonic business jet would have been a great privilege. Unfortunately, financial reality tied this project to the ground.
2023-07-06/by Phil

Brand name, VI and website for global performance adhesives

A comprehensive B2B branding project including naming with trademark support, corporate design and website.
2023-01-11/by Phil

Obol & Ulix for better home offices

Helping to introduce a new product category for long-term client UE chairs with bi-lingual copy writing and brochure design.
2022-06-10/by Phil

Inclusion Factory brand consolidation

The social enterprise’s growth in scope and professionalism made a shift in the brand expressions necessary: the new suit fits perfectly.
2021-08-26/by Phil

China website and slogan for Funk Group

German family-owned and globally active insurance and risk experts can better connect with Chinese clients with new China website and Chinese brand slogan.
2021-06-11/by Phil

Diamonds without mining

Lab Grown Diamonds by Rene are created through technology, not mined from the earth. JungleFish developed messaging and branding.
2019-11-05/by Phil

Play around the table

Packaging and marketing material for new Miji cooker endorsed by German Ping Pong Royalty
2019-09-01/by Phil

Bespoke experiences in Italy

A fresh start: brand and online platform for Milano24ore – Travel Boutique for Italy
2019-05-31/by Phil

Engineering. Tailored.

Efficient Branding and Messaging for Gas Compressor.
2019-03-20/by Phil

A Stronger Profile

Brand creation, messaging and B2C-online platform help promote German window profile brand VEKA in China.
2018-07-10/by Phil

Brand Slogan for Korean F&B experts

Symmetrical, clear, memorable: new Chinese slogan helps market expansion to China
2018-03-28/by Phil

Engage, Learn, Grow

Special Education Experts ELG grow their brand with a comprehensive rethinking and redesign of all touch-points.
2018-01-23/by Phil
Load more

Logo and VI Systems Brand Localization