Mid-Autumn festival packaging

Our long-term client Tony’s Farm operates one of the largest and oldest organic farms in China.

For their Mid-Autumn Festival promotion we developed a design language that highlights their delicious organic vegetable in a festive and joyful way.
The colorful vegetable patterns printed on rough kraft paper of the delivery box provide an attractive combination that is special and conveys the message of eco-friendliness. Thoughtful simplification of the patterns for the kraft paper box made it possible to keep the whole production cost-effective without losing impact.